Archive | August, 2011

Miami Swim week Diary

3 Aug

Miami Swim Week is such a busy time for anyone in the swimwear industry. We had to wake up every day at 6am for a quick swim in the Ocean in order to enjoy some early beach time before each workday. Early beautiful morning light and not one soul on the beach…What an amazing way to start the day!

Meeting with fabric’s suppliers, retailers and buyers all day long to introduce our line. We were glad to see previous buyers reordering from us. We also got great editors pulling out from our collection for their editorials. Even after a busy day, the evenings were spending sipping cocktails at Soho house, Casa Tua or the new Dream hotel with old friends.

Casa Tua literally became our daily canteen to escape from the bad food of the Convention center and sometime the non-existent lunch we forget to have.

Our trip end up with a beautiful shooting by the beach with our model before going back to the terrible warm and sticky weather of New York.

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